The largest brands are well-aware of the purchasing power of the 52 million Hispanic population in America. Depending on your product/service, the Spanish-speaking media market in the United States may present an opportunity. It can be less expensive than advertising on English-speaking channels, and it is concentrated in particular DMA’s. Los Angeles is the second largest TV market in the United States, yet one of every two inhabitants (48.5 percent in 2011) is Hispanic. According to 2011 data, California was home to over 27 percent of the entire 52 million Hispanic population in America.
We can translate your marketing assets and communication channels to take advantage of a market that is often overlooked.