Retargeting users who have already interacted with your brand is one of the most powerful and cost-effective ways to drive leads and conversions. But what makes one agency different from another?
Are you retargeting based on the products/services viewed, the recency of past engagement, a demographic attribute, custom defined user-segment, channel origination, or a combination of all these attributes?
Everything about retargeting ads, from the design, to the offer and funneled down to the call-to-action can and should be personalized.
Has your agency really thought through the customer’s journey? Are they attracting a return-visit with an irresistible offer or alluring information, or are they just “spraying & praying” with the same block of banner ads over and over?
What is the highest converting contenton your site? Are the right landing pages being employed in your remarketing campaign?