Before programmatic ad buying, digital ads were bought and sold by human ad buyers and salespeople, who can be expensive and unreliable. “Programmatic” advertising technology refers to the use of software to purchase digital advertising, and the employment of machine learning. It has made the ad buying system more efficient by removing humans from the process wherever possible.
Programmatic display campaigns allow us to spend more of our time planning sophisticated, customized campaigns, and realize better ROI for our clients.
Whether your focus is B2C or B2B, if you are not employing social media as part of your digital strategy, you are likely missing a huge opportunity. Social media platforms offer a wealth of behavioral and demographic data, allowing campaigns to be personalized at a level of granularity other marketing channels can still only dream of. Whether it’s new users you are after or retargeting, we’ve got you covered.