Multi-Channel Response

Effective multi-channel marketing must be integrated and have clear performance measurements.

These days multi-channel marketing is characterized by predictive and real-time decision making, based largely on advanced segmentation techniques.

• To do it correctly, we first need to be able to collect accurate data, which usually requires marketer-centric analytics customization.
• Create smart campaign structures that enable usto tag users as they flow through the different levels of your funnel, from various sources, and multiple response channels.
• Segment users based on behavior, buy cycle, demographic, engagement, and channel use.
• Finally, we need to apply the right attribution model, giving credit where credit is due along multiple touch-points.

It’s not easy, which is why we’re here for you.