Multi-Channel Response

Effective multi-channel marketing must be integrated and have clear performance measurements.

 

These days multi-channel marketing is characterized by predictive and real-time decision making, based largely on advanced segmentation techniques.

 

  • To do it correctly, we first need to be able to collect accurate data, which usually requires marketer-centric analytics customization.
  • Create smart campaign structures that enable usto tag users as they flow through the different levels of your funnel, from various sources, and multiple response channels.
  • Segment users based on behavior, buy cycle, demographic, engagement, and channel use.
  • Finally, we need to apply the right attribution model, giving credit where credit is due along multiple touch-points.

It’s not easy, which is why we’re here for you.

 

 

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