Effective multi-channel marketing must be integrated and have clear performance measurements.
These days multi-channel marketing is characterized by predictive and real-time decision making, based largely on advanced segmentation techniques.
- To do it correctly, we first need to be able to collect accurate data, which usually requires marketer-centric analytics customization.
- Create smart campaign structures that enable usto tag users as they flow through the different levels of your funnel, from various sources, and multiple response channels.
- Segment users based on behavior, buy cycle, demographic, engagement, and channel use.
- Finally, we need to apply the right attribution model, giving credit where credit is due along multiple touch-points.
It’s not easy, which is why we’re here for you.